Free-To-Play

relative market overview & context also known as f2p, the global free to play mobile games market was estimated at us$75 billion in 2021 spent across roughly 2 2b users the crypto gaming industry had market revenue of us$321 million in 2020 with around 41 9 million gamers owning crypto according to newswagg’s research, 38% of them are millennials aged between 21 38 years old, and they are the biggest age group gamers are also much more likely to own crypto as compared to others— 55% of the millennials gamers own crypto as compared to just 5% of all millennials there’s an immense potential for crypto to be more involved in the gaming industry among gamers who own crypto, 80% of them are interested in using cryptocurrency for gaming purchases, and 67% hope there are more opportunities for using cryptocurrency in gaming we believe we can create an experience that monetizes f2p users and then converts as many as 20% of them to crypto (with that percentage growing over time) some of the strategies to accomplish this no cost to install so no economic barrier to start playing familiar economy for mobile players focus on community/virality and inclusion for the widest possible demographic in app purchases (iap) buy in game resources for $ ability to accelerate play instead of “grinding” access to more powerful items an easy pathway to play to earn (p2e) give non crypto awards for connecting crypto wallet reward players with free nfts or $cth tokens as a first “taste” of the potential of p\&e