Free-To-Play
Relative Market Overview & Context
Also known as F2P, the global free-to-play mobile games market was estimated at ~US$75 billion in 2021 spent across roughly 2.2B users.
The crypto gaming industry had market revenue of US$321 million in 2020 with around 41.9 million gamers owning crypto. According to Newswagg’s research, 38% of them are Millennials aged between 21-38 years old, and they are the biggest age group.
Gamers are also much more likely to own crypto as compared to others— 55% of the Millennials gamers own crypto as compared to just 5% of all Millennials.
There’s an immense potential for crypto to be more involved in the gaming industry. Among gamers who own crypto, 80% of them are interested in using cryptocurrency for gaming purchases, and 67% hope there are more opportunities for using cryptocurrency in gaming.
We believe we can create an experience that monetizes F2P users and then converts as many as 20% of them to crypto (with that percentage growing over time).
Some of the strategies to accomplish this:
- No cost to install so no economic barrier to start playing
- Familiar economy for mobile players
- Focus on community/virality and inclusion for the widest possible demographic
- In-app Purchases (IAP):
- Buy in-game resources for $
- Ability to accelerate play instead of “grinding”
- Access to more powerful items
- An easy pathway to Play to Earn (P2E)
- Give non-crypto awards for connecting crypto wallet
- Reward players with free NFTs or $CTH tokens as a first “taste” of the potential of P&E
