Vision and Values

We believe our players are the most important part of our community. We will build a massive, inclusive and engaged partnership with as many awesome humans as possible.

Our Mission is to create joy and wealth for a global community of passionate gamers. We aim to create a worldwide community of engaged and loyal players united by the love of our games.

We challenge our own and others' assumptions through qualitative and quantitative research. When we're not sure about an idea....we test it and gather the data to make informed decisions.



For us, "consumer empathy" is more than a buzzword.

We do not take advantage of our users' attention and adopt mindful working practices so that we can create safe spaces both in our working environment and in our products themselves.